Sou Hu Cai Jing·2025-05-16 17:16Core Insights - The article highlights the collaboration between JD.com and Desai Group, showcasing the integration of domestic and foreign trade in China's manufacturing sector [1][3]. Group 1: JD.com's Support for Foreign Trade Enterprises - JD.com has launched a 200 billion yuan support plan specifically for foreign trade enterprises to help them penetrate the domestic market, providing significant opportunities for companies like Desai [3]. - The company offers systematic support to foreign trade enterprises by optimizing product structures and providing dedicated traffic channels on its platform, resulting in a threefold increase in traffic and sales for Desai's products after going live on JD.com [3][5]. Group 2: Desai Group's Strategic Shift - Desai Group, a traditional foreign trade enterprise with over 30 years in the footwear industry, produces 8 million pairs of shoes annually and anticipates a production value of 1.098 billion yuan in 2024 [3]. - The company is actively adjusting its strategic direction in response to changes in international market demand, leveraging JD.com's resources to explore new pathways for integrated domestic and foreign trade [3]. Group 3: JD.com's New Merchant Incentives - In May 2023, JD.com upgraded its new merchant incentive policy, offering unprecedented support such as zero commission and up to 100% rebates for new merchants in various fashion categories [5]. - This initiative aims to reduce operational costs for merchants and foster high-quality growth, with a tiered rebate mechanism designed to encourage sales and enhance profitability for new entrants [5].