广州扩围提质实施消费品以旧换新（聚力攻坚 协同发力·政策落地进行时）

Core Insights - Guangzhou has expanded its home appliance replacement subsidy program to include household consumer robots, leading to a significant increase in sales of these products [1][4] - The city's business department has focused on enhancing consumer experience and has organized over 800 group purchase events, attracting more than 500,000 participants and generating over 2 billion yuan in direct sales [2][4] - The implementation of advanced technologies like big data and blockchain has streamlined the subsidy process, allowing for quick approval and distribution of funds [4] Group 1: Sales Growth - Sales of household consumer robots, including vacuum and window cleaning robots, have doubled year-on-year due to increased consumer demand and the inclusion of these products in the subsidy program [1] - The total sales generated from the appliance replacement program reached 30.19 billion yuan by May 6, benefiting approximately 5.5 million consumers [4] Group 2: Subsidy Program Expansion - The range of products eligible for the replacement subsidy has increased from "8+N" to "12+N" categories, with 37 categories and 126 specific products now included, making it the most comprehensive program in the province [1] - The business department's efforts to gather consumer feedback have led to the inclusion of popular household appliances in the subsidy program, reflecting actual consumer preferences [1][3] Group 3: Promotional Activities - Retailers have been encouraged to enhance promotional activities to further stimulate consumer spending, contributing to the overall growth of the appliance market [3] - The Guangzhou Friendship Store's promotional campaign successfully attracted consumers, with significant discounts leading to substantial savings on energy-efficient air conditioning units [4]