从青岛到世界,一条轮胎背后的品牌强国之路

Core Insights - The article highlights the significant achievements of Sailun Tire, showcasing its rise in the global tire industry and its innovative technologies that have contributed to its brand value and market position [3][10]. Financial Performance - In 2024, Sailun Tire reported a revenue of 31.802 billion yuan, a year-on-year increase of 22.42%, and a net profit attributable to shareholders of 4.063 billion yuan, up 31.42% [4][10]. - The company achieved a tire production and sales volume exceeding 72 million units, marking a growth of 27.59% and 29.34% respectively [4][10]. Global Market Strategy - Sailun's overseas market contributed 75% of its revenue, with export sales reaching 23.811 billion yuan and a gross margin of 29.88%, surpassing the domestic market's 21.5% [4][5]. - The company has established a global supply chain and is expanding production capabilities in Southeast Asia, with significant revenue growth from its subsidiaries in Vietnam and Cambodia [5][6]. Technological Innovation - Sailun's breakthrough product, the "Liquid Gold" tire, utilizes a world-first chemical rubber compounding technology, addressing the historical challenges of balancing rolling resistance, wet grip, and durability [7][8]. - The company invested over 1 billion yuan in R&D in 2024, reflecting a commitment to continuous innovation and product development [7][10]. Brand Development - Sailun's brand value surpassed 100 billion yuan in 2024, maintaining double-digit growth for seven consecutive years and ranking 108th in the "Top 500 Most Valuable Chinese Brands" [10]. - The company has shifted its image from a low-cost provider to a value-driven brand through strategic partnerships in motorsports and cultural events, enhancing its global recognition [9][10]. Future Outlook - Sailun aims to leverage its technological advancements and global expansion to compete effectively in the rapidly growing tire market, particularly in the context of the electric vehicle sector [10][11].