消费回暖正当时：多措并举激发市场新活力PPT

Group 1: Policy Support - Policy support is essential for restoring consumption, including increasing fiscal subsidies and implementing consumer-friendly policies like appliance subsidies and trade-in programs, which drove over 200 billion yuan in consumption in 2022 [3] - Improving income distribution through higher minimum wage standards and increased transfer payments can enhance the consumption capacity of residents, particularly low- and middle-income groups [3] - Optimizing the consumption environment by strengthening market regulation and combating counterfeit goods and price fraud can encourage consumer confidence and willingness to spend [3] Group 2: Scenario Innovation - Scenario innovation is a key driver for expanding consumption, with the rise of new consumption models integrating online and offline channels, such as live e-commerce and community group buying [6] - The example of Beijing SKP shows that digital transformation can lead to over 30% of sales coming from online channels, highlighting the potential of innovative consumption scenarios [6] - Projects like Chengdu's "Night Tour Jinjiang" have demonstrated the ability to boost surrounding consumption by over 40%, showcasing the significant potential of scenario innovation [6] Group 3: Consumption Upgrade - The shift in consumer behavior from survival-oriented to development and enjoyment-oriented consumption indicates a growing market for green, smart, and health-focused products [6] - The rapid growth of new energy vehicle sales, with a penetration rate of 25.6% in 2022, illustrates the substantial space for consumption upgrades [6] - Supporting the innovation and development of domestic brands, as evidenced by the rise of brands like Hongxing Erke and Baixiang, is crucial for enhancing international competitiveness [7] Group 4: Collaborative Efforts - Restoring and expanding consumption requires a collaborative effort from the government, enterprises, and consumers, with the government focusing on policy improvement and optimizing the business environment [10] - Enterprises are encouraged to innovate supply and enhance product service quality, while consumers should adopt a rational consumption mindset to maintain a healthy market order [10] - A multi-faceted approach with precise measures is expected to lead to a more prosperous consumption market, supporting the construction of a new development pattern [10]