XIAOMI(HK:01810) Di Yi Cai Jing·2025-05-17 02:42Core Viewpoint - The recent internal speech by Xiaomi's CEO Lei Jun has sparked significant public backlash following a tragic accident involving the company's vehicle, highlighting the need for a balance between marketing and product safety [1][2][3][4] Group 1: Incident and Public Reaction - The accident in March, which resulted in three fatalities, has led to intense scrutiny and criticism of Xiaomi, revealing the high expectations the public has for the company [1][2] - Lei Jun acknowledged the unexpected severity of the public's reaction, indicating a shift in perception of Xiaomi from a startup to a major industry player with greater responsibilities [1][2] - The incident has been described as a public relations crisis for Xiaomi, with the company's focus seemingly shifting from product safety to concerns about its reputation [2][3] Group 2: Marketing Strategy and Company Image - Xiaomi's marketing-driven approach has been criticized for overshadowing essential aspects such as research, quality, and corporate values [2][4] - The company's initial success in the automotive sector was driven by aggressive marketing, but increasing concerns about vehicle design and safety have emerged as more cars hit the road [3] - The recent negative publicity has led to a deterioration of Lei Jun's "tech-savvy" image and Xiaomi's reputation as a "hardcore tech" company, suggesting that excessive focus on marketing can backfire [4] Group 3: Corporate Values and Future Direction - The company is urged to align its marketing efforts with core values, emphasizing product safety and user well-being over promotional objectives [4] - There is a call for Xiaomi to revisit its stated values, particularly the principles of sincerity and passion, to regain public trust and ensure responsible corporate behavior [4]