重磅报告｜2025抖音精选年轻人趋势洞察

Core Insights - The article discusses the generational differences between young people and their predecessors, highlighting a shift towards self-exploration and personal needs rather than grand narratives [1] - The theme of the report is "Returning to Self" and focuses on the trends among young people as observed on Douyin (TikTok) [1] Group 1: Trends in Young People's Behavior - Young people are moving away from traditional standards to create their own life scripts, with Douyin providing a platform for individual expression and interaction [6] - The popular topics on Douyin reflect the focal points of user interests and interactions, with rich content leading to trendsetting [7] - Young individuals are engaging in low-cost daily "rebellion," allowing themselves to explore life in a childlike manner [11] Group 2: Lifestyle Changes - There is a notable shift towards a "low-energy" lifestyle, where young people seek efficiency without sacrificing experiences, utilizing the internet for freedom [13] - Young people are reconstructing their daily living radius, embracing local culture and experiences, and challenging themselves to explore new places [15] - They are arming themselves with knowledge and skills, exploring unconventional career paths while integrating personal passions into their daily lives [17] Group 3: Technological Integration - The acceleration of technological iteration is leading to a blend of new and old practices, with young people embracing a cyber lifestyle while keeping traditional skills alive [19] - Douyin serves as a cultural hub for youth, witnessing and supporting this transformation while fostering diverse creators [20]