向新跨越，绽放美好——江苏银行“新引力”点燃音乐热潮

Core Insights - Jiangsu Bank is innovatively integrating financial services with cultural and entertainment events, exemplified by the "Jiangsu Bank · Galaxy Left Bank Nanjing Jin Niu Lake Jasmine Music Festival" [1][2] - The event attracted music enthusiasts nationwide, showcasing the unique blend of music and finance [1][2] - Jiangsu Bank's approach aims to create a youthful and scenario-based service ecosystem, enhancing customer engagement and experience [1][2] Group 1: Financial and Cultural Integration - The "Galaxy Left Bank" music festival serves as a connection point, promoting Jiangsu Bank's "Finance + Music" innovation to the public [2] - Attendees could purchase tickets through the Jiangsu Bank App, which also offered a lottery with attractive prizes, enhancing the overall customer experience [2] - The bank provided on-site financial services, including card applications and financial knowledge quizzes, allowing attendees to learn about wealth management in an engaging manner [2] Group 2: Consumer Engagement and Benefits - Jiangsu Bank launched a consumption voucher initiative during the festival, encouraging spending at designated merchants and enhancing the overall festival experience [3] - The bank has been actively promoting "Finance + Life" scenarios, stimulating consumer activity across various sectors [3] - Special cross-industry benefits were introduced, such as free tickets to a local football league for music festival attendees, highlighting the bank's commitment to community engagement [3] Group 3: Broader Community Initiatives - Jiangsu Bank has been involved in various consumer incentive programs, including subsidies for car purchases and green appliance initiatives, to boost market vitality [4] - The bank's innovative online subsidy application for the "2025 Jiangsu Consumption Replacement Program" has already served nearly 60,000 residents across multiple cities [4] Group 4: Unique Service Offerings - Jiangsu Bank is exploring new financial service characteristics by integrating cultural elements, such as collaborations with local museums to offer co-branded products [5] - The bank's branches are transforming into community service hubs, providing diverse activities that cater to various customer demographics [5][6] - Recent initiatives include a travel-themed stamp collection activity that encourages customers to visit different locations, enhancing brand visibility and customer interaction [6] Group 5: Future Directions - Jiangsu Bank aims to continue its customer-centric approach, providing robust financial support while fostering a deeper connection with clients through innovative services [6]