田间地头开直播！金昌供销社以电商助力乡村振兴

Group 1 - The core viewpoint is that Jinchang City is leveraging the comprehensive reform of the supply and marketing cooperative to enhance its e-commerce presence and promote the digital transformation of traditional agriculture, injecting strong momentum into rural revitalization through new models like "Internet + Agriculture" [1] Group 2 - Jinchang's supply and marketing cooperative has innovatively launched a "direct sourcing live broadcast" model, allowing consumers to experience the growth environment of agricultural products through immersive scenes, which has effectively increased sales and consumer trust [3] - The cooperative has integrated its distribution network, production resources, and agricultural technology to create a one-stop service platform addressing issues like poor sales channels and information asymmetry, facilitating the sale of over 200 local quality agricultural products nationwide [5] Group 3 - In the first quarter of this year, the total sales of the Jinchang supply and marketing system reached 417 million yuan, a year-on-year increase of 13%, with agricultural product sales amounting to 65 million yuan, generating a profit of 350,000 yuan, which is a 34.62% increase compared to the previous year [7]