Core Insights - The report "Return to Self - 2025 Douyin Selected Trends for Young People" analyzes over 30,000 topics and popular videos from Douyin between January 2024 and February 2025, summarizing ten major lifestyle trends among young people [1][9]. Group 1: Cultural and Emotional Expression - Young people are engaging in "low-cost rebellion" to relieve stress, showcasing this through creative reinterpretations of popular characters and expressing their work-related frustrations [1][13]. - The "Cultural Physical Recovery Plan" is emerging, where young individuals seek healing through experiences like resigning to rediscover life and learning scientific knowledge on Douyin [1][46]. Group 2: Lifestyle Changes - A trend towards "low-energy" living is noted, with young people experimenting with pre-prepared meals and focusing on local markets and rural tourism, reflecting a shift towards "nearby living" [1][10]. - Young individuals are reconstructing their daily radius, emphasizing local experiences and community engagement [1][10]. Group 3: Career and Growth Paths - The exploration of "non-standard life paths" is prevalent, with young people developing side jobs and engaging in diverse careers, including public service and skill learning to achieve personal value [1][10]. Group 4: Social and Interest Dynamics - The integration of subculture into daily life is significant, with elements like cosplay and extreme sports reflecting a spirit of exploration and challenge [2][10]. - Young people are revitalizing traditional culture through innovative forms, such as Hanfu and intangible cultural heritage crafts, demonstrating a blend of modernity and tradition [2][10]. Group 5: Technology and Future Living - The "cyber generation" is adept at utilizing AI tools for various creative applications, showcasing a deep integration of technology into daily life [2][10]. - Young individuals are increasingly using platforms like Douyin for educational purposes, engaging with content that enhances their knowledge and skills [1][62].
回归自我——2025抖音精选年轻人趋势洞察
Sou Hu Cai Jing·2025-05-17 11:04