Core Insights - The article highlights how the Rongchang District in Chongqing has successfully transformed the popularity of "Rongchang Braised Goose" into a significant investment opportunity, resulting in over 5 billion yuan in total investments from various projects [1][9]. Group 1: Investment and Projects - On May 17, a promotional event led to the signing of 16 projects with a total investment of 2.25 billion yuan, including 8 projects in the goose industry chain worth 900 million yuan and 8 key projects worth 1.35 billion yuan [3]. - The goose industry chain projects accounted for 50% of the total investment during the signing event, showcasing the district's targeted investment strategy [6][8]. - A notable case is Jiangsu Feiyu Sports Goods Co., which plans to invest 500 million yuan in a badminton production project, demonstrating the rapid response and efficiency of the Rongchang investment team [5][9]. Group 2: Investment Environment and Policies - Rongchang has established a favorable business environment, with a GDP growth of 6% in Q1 and industrial investment growth of 23% [9][11]. - The district introduced three policy packages: "Opportunity Package," "Policy Package," and "Service Package," which include 44 supportive policies for manufacturing and various financial products to meet enterprise needs [11]. - The district's approach emphasizes a systematic method to convert online popularity into sustainable economic growth, focusing on capturing trends and providing solid services to businesses [11][12].
从“卤鹅IP”出圈到50亿元项目落地 解码荣昌“流量变现”的招商密码
Sou Hu Cai Jing·2025-05-17 17:12