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一张电影票联动300多户商家(提振消费一线观察)
Ren Min Ri Bao·2025-05-17 21:36

Core Insights - The integration of cinema and dining experiences is driving consumer engagement and boosting local businesses in Guiyang, with a notable increase in restaurant revenues linked to cinema attendance [2][3][4]. Group 1: Cinema and Dining Integration - A restaurant near the cinema offers discounts to customers who present movie tickets, leading to a 50% increase in revenue compared to the same period last year [2][3]. - The cinema, known as "越界影城," features advanced technology, including a 32.16-meter wide screen and 4K laser projection, attracting over 300,000 visitors this year, with 40% coming from outside the province [4][5]. Group 2: Consumer Experience Enhancement - The cinema is expanding its offerings by adding more screening times, including "midnight shows," and introducing virtual reality experiences, enhancing the overall consumer experience [5]. - The local government is promoting a "ticket stub" initiative, allowing moviegoers to enjoy discounts at various local businesses, including restaurants and hotels, thereby stimulating a 45% increase in dining and accommodation spending in March [6]. Group 3: Cultural and Tourism Development - The cinema is positioned as a cultural landmark, with efforts to transform movie attendance into broader tourism experiences, integrating various sectors such as transportation, dining, and entertainment [4][6]. - Local initiatives include organizing themed activities and improving transportation options to facilitate access to the cinema and surrounding attractions, contributing to a vibrant cultural tourism ecosystem [6].