访南京财经大学校长程永波——农业现代化，青年大舞台

Core Insights - The modernization of agriculture provides vast opportunities for youth to engage in rural revitalization and entrepreneurship, driven by government policies and unique rural resources [1][2][3] Group 1: Opportunities for Youth in Rural Areas - Increasing numbers of young people are returning to rural areas, motivated by both emotional ties to their hometowns and the significant entrepreneurial potential available [1] - Government policies supporting rural revitalization, including financial support and infrastructure development, create a favorable environment for youth entrepreneurship [1][2] - The rise of digital technologies and new economic models allows young entrepreneurs to market local agricultural products directly to national and international markets, enhancing product value [2][3] Group 2: Entrepreneurial Pathways - Youth can leverage modern agricultural branding by developing regional specialty products and eco-friendly offerings to meet market demands [3] - The growth of e-commerce and live-streaming economies provides new platforms for young entrepreneurs to promote their products effectively [3][4] - Young individuals should focus on continuous learning and skill enhancement in modern agricultural techniques and digital management to improve their entrepreneurial success rates [3][4] Group 3: Challenges and Recommendations - Youth face challenges such as insufficient professional knowledge and technical skills in modern agriculture and digital marketing [5][6] - Recommendations include establishing comprehensive training and incubation platforms that integrate education, technical services, and market connections [5][6] - A robust policy support and guidance mechanism is necessary to ensure effective implementation of entrepreneurial support policies at the grassroots level [6]