整日沉迷购物直播间，听到主播一句“上链接”就下单，如何让银发族远离非理性消费

Core Viewpoint - The article highlights the increasing trend of irrational consumption among elderly individuals, particularly through live-streaming platforms, driven by loneliness and health anxieties [4][6][8]. Group 1: Elderly Consumer Behavior - Many elderly individuals, like Chen Qiang, are becoming addicted to live-stream shopping, leading to significant and often irrational spending [4][5]. - The influence of live-stream hosts, who present themselves as experts, exacerbates this behavior, as they promote health-related products that appeal to the elderly's concerns [6][7]. - Elderly consumers often find themselves purchasing items impulsively, sometimes accumulating debts that lead to regret and confusion [4][5]. Group 2: Psychological Factors - The loneliness and anxiety about health issues among the elderly are significant factors driving their engagement in live-stream shopping [6][8]. - The live-stream environment provides a sense of social interaction that many elderly individuals lack in their daily lives, fulfilling a deep-seated need for connection [6][7]. - The marketing strategies employed by live-stream hosts exploit the elderly's health anxieties, making them more susceptible to exaggerated claims about products [7][8]. Group 3: Solutions and Recommendations - Families are encouraged to engage more with elderly relatives to understand their needs and help mitigate irrational shopping behaviors [8]. - Community initiatives, such as organizing social activities and educational programs, can help reduce the time elderly individuals spend on live-stream platforms [8]. - It is suggested that live-stream platforms optimize their algorithms to limit the exposure of elderly users to high-pressure sales tactics [8].