外贸一线调研行丨省内外采购商“扎堆儿”，这个外贸展台有点忙

Core Viewpoint - The company, Shandong Kadele Intelligent Technology Co., Ltd., is gaining significant traction in the toy market, particularly with its innovative building block toys that are being compared to LEGO, and is experiencing strong sales both online and offline, despite challenges posed by tariffs [1][3][5]. Group 1: Product Performance - The company's building block toys, particularly a curved soccer block priced at $35.99, have become a best-seller on Amazon's U.S. platform, even selling out during the Christmas season [3][5]. - The company experienced a high demand, with over 1,100 orders pending on a single day, indicating strong consumer interest [3]. Group 2: Market Strategy - The company has decided to maintain stable pricing despite proposed price increases from U.S. distributors due to tariffs, emphasizing that costs should not be passed on to consumers [5]. - The company is shifting focus to domestic sales while continuing to fulfill online orders to the U.S., indicating a dual strategy of foreign and domestic market engagement [6]. Group 3: Future Plans - The company aims to leverage the upcoming 2026 World Cup by targeting sales of over 1 million soccer block units, planning to increase investment in production capacity [6]. - The design team is set to develop products based on traditional Chinese IPs, further enhancing the product lineup and market appeal [6].