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深圳超市沉浮:捧红山姆成销冠,本土 “胖东来” 为何难现?
Sou Hu Cai Jing·2025-05-18 07:40

Group 1 - The article highlights the decline of local supermarket chain Renrenle, which once posed a significant challenge to Walmart, as it now faces liquidation and is selling its assets at scrap prices [1] - The competitive landscape in Shenzhen's retail sector has evolved, with companies like Costco and Sam's Club implementing advanced technologies and membership models that have outpaced local players [3][5] - The intense competition among local supermarkets led to unsustainable pricing strategies, with some stores selling products below wholesale prices, reflecting a cutthroat market environment [1] Group 2 - During the pandemic, traditional supermarkets struggled to compete with the efficiency of membership-based models like Sam's Club, which secured customer spending through annual fees [3] - The article contrasts the service standards of local supermarkets with those of successful chains like Pang Donglai, which emphasizes high-quality service and employee satisfaction [3] - The narrative suggests that Shenzhen's retail giants have forgotten the foundational lessons of their own market, leading to a loss of potential in local commercial development [5]