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Why Hershey's Bitter Stock Performance Could Become Much Sweeter
HSYHershey(HSY) The Motley Fool·2025-05-18 07:25

Core Viewpoint - Hershey faces significant challenges due to rising cocoa prices and supply shortages, leading to a stock decline of over 40% in the past two years, but there are reasons for optimism regarding its future performance [1][4][12] Group 1: Challenges Faced by Hershey - Cocoa prices have surged from below 2,000permetrictoninfall2022toaround2,000 per metric ton in fall 2022 to around 10,000 per metric ton currently, significantly impacting margins [4][5] - The majority of cocoa is produced in countries like Ivory Coast, where crop yields have been affected by disease and adverse weather, contributing to the price increase [5] - Hershey's candy sales in North America accounted for 82% of its revenue in Q1 2025, but net sales fell 14% to 2.8billionduringthesameperiod[5][6]Group2:ReasonsforOptimismHersheyprojectsanetsalesgainofatleast22.8 billion during the same period [5][6] Group 2: Reasons for Optimism - Hershey projects a net sales gain of at least 2% for 2025, indicating customer loyalty despite high cocoa prices [8] - The top three cocoa producers reported a 20% increase in supply this season, providing some relief to Hershey [8] - Hershey has maintained a dividend of 5.48 per share, with a 3.4% yield, significantly higher than the S&P 500 average of 1.3%, and has increased its dividend for 15 consecutive years [9][10] Group 3: Financial Performance and Valuation - Despite challenges, Hershey generated over $1.9 billion in free cash flow in 2024, allowing it to sustain its dividend payments [10] - The stock trades at 20 times earnings, below its five-year average P/E ratio of 25, suggesting potential for recovery as cocoa shortages ease [11]