CMSK(SZ:001979) Ge Long Hui A P P·2025-05-18 10:29Core Viewpoint - The event "For Love, Arrive" marks a significant brand renewal for China Merchants Shekou in Shenzhen, emphasizing the company's commitment to urban operation and quality living, while engaging various stakeholders in the community [1][6]. Group 1: Brand Strategy and Vision - In 2023, the Shenzhen company introduced the "M+ Beautiful Life Solution" and initiated the "Beautiful Life Circle Co-construction Plan" to collaborate across seven business sectors for the development of the Greater Bay Area [2]. - The company aims to innovate and adapt to future urban living needs by restructuring the M+ brand value system and proposing nine new beautiful life scenarios in 2024 [2]. - The brand renewal in 2025 incorporates the resilience of bougainvillea as a visual symbol, enhancing the M+ value system with new visual elements such as "Love+", "Heart+", and "Friend+" [2][3]. Group 2: Product Development and Urban Integration - The company is transitioning from merely "building houses" to "creating lifestyles," focusing on seven value dimensions to develop comprehensive living solutions and redefine housing standards in the Bay Area [7]. - The new project "Wang Hai Yue" is highlighted as a key offering, located along the Shenzhen Bay Art Coast, showcasing the company's 46 years of urban operation experience [9][11]. - The project features modern aesthetics and diverse apartment types, catering to the varied lifestyle needs of urban elites, with some units offering direct sea views [12][14]. Group 3: Service and Community Engagement - The company leverages over 40 years of quality property and hotel management experience to provide a hotel-style service system tailored for high-level executives and business elites [14]. - The commitment to co-evolving with the city and responding to the call for a better life is central to the company's mission, as it seeks to build a vibrant urban future alongside its community [15].