Kunlun(SZ:300418) Zhong Guo Zheng Quan Bao·2025-05-18 21:26Core Insights - The company is significantly increasing its investment in AI, with a focus on AGI and AIGC, despite facing short-term losses [1][2] - The company aims to solidify its leading position in the AI sector by enhancing R&D and attracting top talent [2][3] - The company has a comprehensive strategy that includes controlling an AI chip company to establish a full industry chain from computing power to AI applications [3] R&D Investment - The company has increased its R&D expenses to 1.54 billion yuan, a 59.5% year-on-year increase, to strengthen its long-term technological competitiveness [2] - The current phase (2023-2024) is characterized as an initial investment stage for AI models, with expectations of profitability by 2027 [2][6] Product Development - The company has launched several AI models in 2023, including SkyReels and Mureka, with a focus on user demand in rapidly growing sectors like music and short films [4][5] - The Mureka platform achieved a monthly revenue of approximately 1 million USD by March 2025, while the short film platform DramaWave reached about 10 million USD [4] Market Strategy - The company plans to release a general-purpose agent product for productivity scenarios, focusing on high-frequency use cases [5] - The global market for digital music workstations is currently valued at around 4 billion USD and is expected to grow to 10 billion USD, with the company targeting a 10% market share [6] Business Model - The short film business has diversified revenue sources, including subscriptions, in-app purchases, and advertising, to enhance user engagement [5][7] - The company is committed to addressing user pain points and leveraging data and algorithms to maintain a competitive edge [3][6]