博物馆，为什么招年轻人爱？（文化中国行·国际博物馆日特别报道）

Group 1: Museum Engagement and Visitor Experience - The popularity of the "Sisters" figurines at the Luoyang Museum has led to an increase in young visitors wearing Hanfu to take photos with the artifacts, reflecting a trend of cultural engagement among youth [10][11] - The museum has adjusted its exhibition layout to enhance visitor experience by relocating the "Sisters" figurines to a more accessible display area, allowing for better interaction and photography opportunities [11] - Young people are increasingly valuing emotional experiences in museums, shifting the focus from mere object display to human connection, which is becoming a new exploration direction for many museums [12] Group 2: Innovative Museum Spaces and Cultural Products - The Gansu Provincial Museum has created an immersive space called "Home of the Green Horse and Friends," where visitors can interact with life-sized sculptures and engage in themed activities, attracting hundreds of visitors daily [14][15] - The museum's creative team, composed of individuals under 30, has successfully transformed the image of the bronze galloping horse into a relatable cultural icon, enhancing visitor engagement through innovative design [15] - The Jiangsu province's "Home Viewing Big Exhibitions" initiative has seen significant visitor turnout, with a notable increase in sales of cultural products, indicating a growing trend in museum economics [19] Group 3: Cultural IP Development and Modernization - The Hunan Museum has revitalized the "cat" motif from the Western Han Dynasty, creating a series of modern cultural products that resonate with younger audiences, showcasing the potential of cultural IP development [21][22] - The museum has integrated dining experiences and cultural activities, such as themed food and merchandise, into its offerings, enhancing the overall visitor experience and engagement with historical artifacts [22] - The online platform "Shanhai" launched by the Hunan Museum features over 32,000 artifacts, providing a digital museum experience that attracts significant online participation [22]