由“出圈”迈向“扩圈”

Core Viewpoint - The article highlights the integration of "Xia Ke culture" into the urban development of Ninghai, emphasizing the significance of tourism and cultural events in driving local economic growth and enhancing the region's appeal as a tourist destination [2][4]. Group 1: Tourism Development Initiatives - Ninghai established May 19 as "China Tourism Day" in 2001, leading to the hosting of various cultural and tourism events, including the "Xia Ke Opening Festival" [2]. - The 2024 Xia Ke Opening Festival attracted 610,000 visitors and generated consumption of 728 million yuan, showcasing the effectiveness of tourism-driven economic strategies [2]. - Ninghai will host the national main event for "5·19 China Tourism Day" again in 2025, indicating ongoing commitment to tourism development [2]. Group 2: Thematic Activities and Cultural Promotion - Ningbo organized the "China Tourism, Ningbo Opening - Follow Xia Ke to Tour Ningbo" themed activities, featuring a 12-day city carnival that highlights local natural scenery, history, and tourism achievements [3]. - The city has launched nearly a thousand activities across various themes, including themed days, weeks, months, and seasons, to engage tourists [3]. Group 3: Shift to Comprehensive Tourism - Ninghai is transitioning from "scenic area tourism" to "all-area tourism," promoting a holistic approach to tourism that encompasses various attractions and experiences [4]. - The "Great Scenic Area" strategy initiated in 2011 aims to enhance the overall tourism experience by integrating multiple attractions and local culture [4]. Group 4: Technological Integration in Tourism - The use of advanced technologies, such as 360° naked-eye 3D cinemas and immersive experiences, is becoming prevalent in Ninghai's tourism sector, enhancing visitor engagement [7]. - AI technologies and immersive performances are being utilized to modernize traditional cultural expressions, contributing to the innovative development of the tourism industry [6][7]. Group 5: Economic Impact and Community Engagement - The integration of tourism and local culture has led to improved community engagement and economic benefits, with local businesses thriving due to increased tourist footfall [4][5]. - The transformation of old factories into creative spaces and the establishment of local businesses, such as homestays, reflect the positive impact of tourism on local economies [5].