Core Insights - The company, Kafei Mei, has experienced rapid growth in its automatic coffee machine business, with revenue projections increasing from approximately 100 million yuan in 2021 to over 700 million yuan in 2024, and exports to the U.S. accounting for nearly 30% of total sales [1][4]. Group 1: Business Growth and Market Expansion - Kafei Mei's foreign trade business continues to grow despite previous order pauses from the U.S., with many orders scheduled for delivery two months later [1]. - The company has established a strong presence in over 100 countries, with the U.S. being its largest overseas market, exporting nearly 200 million yuan worth of products last year [1][4]. - The company has successfully entered new markets, such as New Zealand, where it received a significant order after product testing [4]. Group 2: Innovation and R&D - Kafei Mei has invested approximately 20% of its sales revenue into R&D, building a team of over 200 people and creating various performance testing laboratories [2]. - The lifespan of its main products has improved significantly, reaching 90,000 cups, allowing Kafei Mei to compete with established European brands [2][5]. - The company has achieved 99.8% localization of its components, enhancing its supply chain resilience and innovation capabilities [3][5]. Group 3: Future Outlook and Goals - Kafei Mei aims to achieve a sales target of over 1 billion yuan for the year, with confidence in reaching this goal despite potential challenges [4]. - The company is preparing for upcoming promotional events, such as the "618" sales event, and has recently opened a new factory to support its growth [4].
“产业链完备,我们更有底气”(经济新方位·外贸一线见闻)
Ren Min Ri Bao·2025-05-18 22:02