Core Viewpoint - Tai Li Technology (301595.SZ) has initiated its subscription with an issue price of 17.05 yuan per share and a price-to-earnings ratio of 21.55 times, focusing on new materials and vacuum technology applications [1] Group 1: Company Overview - Tai Li Technology is a high-tech enterprise specializing in the research and development of new materials and the industrial application of vacuum technology, with a product range that includes vacuum storage, wall-mounted storage, modified atmosphere preservation, outdoor equipment, and safety protection [1] - The company exports its products to over 160 countries and regions globally and serves as a supplier for major retailers such as IKEA, Walmart, and Carrefour [1] - Tai Li Technology is the exclusive supplier of compression bags for China's space missions, having contributed to 25 successful space missions, ensuring the safety of astronauts and supporting national space strategies [1] Group 2: Financial Performance - The company reported revenues of approximately 623 million yuan, 638 million yuan, 835 million yuan, and 544 million yuan for the years 2021, 2022, 2023, and the first half of 2024, respectively [2] - Net profits for the same periods were approximately 43.58 million yuan, 58.87 million yuan, 84.98 million yuan, and 51.78 million yuan [2] - As of June 30, 2024, total assets amounted to approximately 707.77 million yuan, with equity attributable to shareholders of approximately 452.33 million yuan [3] Group 3: Sales and Marketing Strategy - The company primarily conducts online sales through platforms such as Tmall, Douyin, JD.com, and Amazon, with offline sales through supermarkets and distributors [1] - Online sales accounted for a significant portion of the company's main business revenue, with figures of approximately 477 million yuan, 493 million yuan, 654 million yuan, and 446 million yuan for the respective years, representing 77.37%, 78.23%, 79.43%, and 83.06% of total revenue [2][4] - The proportion of e-commerce platform fees relative to online main business revenue was 29.11%, 28.24%, 33.99%, and 36.52% during the reporting periods [4]
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