今麦郎这波公关战，价值起码1个亿

Core Viewpoint - The article discusses a public relations battle between Wahaha and Jinmailang, highlighting how Wahaha's reliance on Jinmailang for bottled water production has backfired, leading to a potential self-directed PR strategy by Jinmailang to gain market share [2][10][39]. Group 1: Background of the Situation - Wahaha engaged Jinmailang for contract manufacturing, producing 1.2 billion bottles of water due to its inability to meet demand [3][10]. - In April 2025, Wahaha unilaterally terminated the partnership, citing quality issues with Jinmailang's products [4][12]. Group 2: Public Reaction and Company Responses - Consumers expressed disappointment upon learning that Wahaha's bottled water was produced by Jinmailang, questioning their loyalty to Wahaha [6]. - Wahaha responded to the backlash by claiming that Jinmailang's products failed quality checks, attempting to protect its brand image [4][6]. Group 3: Jinmailang's Strategic Response - Jinmailang's chairman avoided discussing the quality issues and instead emphasized cost control and low pricing strategies [10][18]. - The company likely orchestrated a PR campaign to leverage the situation, positioning itself as a cost-effective alternative to Wahaha [10][39]. Group 4: Media and Public Relations Tactics - Jinmailang appeared to have planned the PR strategy, including encouraging consumer discussions online and engaging media to amplify the narrative [19][21]. - The initial media coverage by a specific outlet sparked significant public interest, leading to a trending topic on social media [27][38]. Group 5: Market Implications - Jinmailang's chairman stated that their blue label water has a net profit of only 0.02 yuan per bottle, highlighting their competitive pricing strategy [18][39]. - The article suggests that this PR battle could be worth at least 100 million yuan in advertising value for Jinmailang, indicating a successful market positioning strategy [39][40].