营销的本质，90%的人可能都搞错了

Group 1 - The essence of marketing is to continuously create a better life and exceptional value for users [3][6] - Marketing is not just about advertising, sales, or distribution, but a set of business principles that drive healthy growth [6][8] - Many companies are trapped in a functional approach to marketing, leading to fragmented consumer experiences [10][12] Group 2 - The core principle of marketing is to create and deliver exceptional customer value, focusing on understanding customer needs [16][36] - The marketing process should be integrated and unified across departments to achieve true growth [19][20] - Digital transformation allows for a cohesive marketing strategy that meets long-term customer needs [23][86] Group 3 - Marketing as a discipline is always lagging behind market changes, emphasizing the importance of understanding underlying logic rather than following trends [25][28] - The STP (Segmentation, Targeting, Positioning) strategy is crucial for identifying and understanding consumer needs [37][45] - Successful brands like Patagonia and Nike started by focusing on specific target consumers, leading to unique and relevant products [46][48] Group 4 - Emotional value is essential for building brand loyalty and differentiation in a competitive market [66][71] - Companies must evolve from functional value to emotional value to enhance their competitive edge [67][70] - Understanding consumer insights and emotional connections can lead to innovative product development [62][65] Group 5 - The marketing landscape is shifting from advertising-driven to operation-driven strategies, focusing on customer relationships and experiences [73][86] - The concept of customer capitalism emphasizes the importance of customers as partners in value creation [90][91] - Companies must embrace change and continuously innovate based on consumer insights to remain competitive [93]