Apple(US:AAPL) Huan Qiu Wang·2025-05-19 02:06Core Viewpoint - Apple is unlikely to spend significant time discussing Siri at this year's WWDC, including future upgrades and previously announced features that were postponed [2] Group 1: Leadership Attitudes Towards AI - Apple's software chief, Craig Federighi, is skeptical about investing heavily in artificial intelligence, viewing it as not a core competency and believing it will not yield practical returns [2] - Other executives share a cautious stance similar to Federighi, emphasizing that in the AI realm, the product's nature is uncertain until investment is made, which contrasts with Apple's typical product development approach [2] - Despite some executives being convinced of AI's revolutionary potential, they have been unable to persuade Federighi, leading to many suggestions being ignored [2] Group 2: Challenges in AI Investment - Apple's AI chief, John Giannandrea, has struggled to gain immediate traction in his role, advocating for significantly increased investment in AI, but his efforts have often faced obstacles [2] Group 3: Upcoming Focus - Apple's strategy to recover from its perceived failure in AI will not be a focus at the upcoming WWDC, where the company plans to unveil iOS 19 and other new features [2]