商场招商人转行指南：这五个新赛道比收租更香

Group 1 - The traditional retail industry is facing significant challenges, with vacancy rates approaching 30% and merchants demanding rent reductions due to the impact of e-commerce and changing consumer behaviors [1][3] - Many professionals in the industry are considering transitioning to other shopping centers, but the entire sector is experiencing a downturn, leading to a search for new opportunities in emerging fields [3][4] - The concept of "15-minute living circles" is gaining popularity, with a focus on community commerce that combines essential services like convenience stores and fresh food markets, which is seen as more practical than high-end shopping centers [3][4] Group 2 - New retail experiences are emerging, such as escape rooms and immersive dining, catering to younger consumers seeking novelty [3][4] - Innovative uses of vacant retail spaces are being explored, such as transforming them into shared live-streaming studios or helping physical stores transition online, which can be more profitable than traditional rent collection [3][4] - The IT industry is viewed as a lucrative field, with high employment rates and attractive salaries for graduates from practical training programs [4] Group 3 - The trend of "second landlords" is rising, where individuals manage brand operations and shop renovations for owners, generating stable income without the risks associated with direct ownership [4] - Caution is advised for those transitioning to new ventures, emphasizing the importance of not blindly investing in unfamiliar industries and testing the waters before fully committing [4] - Successful transitions often involve leveraging past experiences in commercial logic, resource integration, and negotiation skills, with many individuals enhancing their skill sets by learning IT [4]