沈阳和平区商务局多举措激发消费活力

Core Viewpoint - Consumption is increasingly recognized as a key driver for high-quality regional economic development, with significant efforts being made to activate consumer potential and enhance consumption levels in the Heping District of Shenyang [1] Group 1: Consumption Initiatives - The Heping District Business Bureau has launched a series of initiatives to stimulate consumer spending, including the "Golden Consumption Season" from December 27, 2024, to February 15, 2025, which features over 1.4 million yuan in subsidies and 800,000 yuan in gold consumption vouchers [3] - The "2025 Spring Automotive Consumption Subsidy" program has allocated 800,000 yuan to provide 500 yuan subsidies for car buyers, significantly boosting automotive sales [3] - A combination of online and offline promotional activities has generated over 500 million yuan in sales, contributing to a 6.4% increase in retail sales in the first quarter, with a notable 8.4% growth in retail sales above designated size [3] Group 2: Policy and Consumer Confidence - The district has effectively utilized policies such as "trade-in" programs and consumer vouchers, with 52 enterprises participating in the trade-in subsidy program, resulting in over 100 million yuan in sales [4] - The Spring Consumer Voucher initiative attracted 2,563 merchants and generated over 50 million yuan in sales, demonstrating the strong impact of vouchers on consumer spending [4] Group 3: Event-Driven Consumption - Heping District has organized over 80 community benefit activities in collaboration with major commercial complexes, enhancing the shopping experience through cultural events during holidays [5] - The district plans to continue innovating consumption scenarios by combining seasonal themes with promotional activities, such as a summer beer music festival and an autumn shopping festival [7] Group 4: Future Development Goals - Heping District aims to build a new platform for consumption upgrades by integrating policies and activities, encouraging businesses to offer various promotional strategies [6] - The district will enhance the shopping environment by improving market regulation and infrastructure, ensuring a better consumer experience [8] - The Heping District Business Bureau is committed to becoming an international consumption center, continuously exploring consumer potential and driving economic growth [8]