比音勒芬二代接班？董事长之子接任总经理

Management Change - The company announced a change in general manager, with the former general manager Shen Jindong resigning due to work adjustments, and the board appointing Xie Yang as the new general manager [2][4] - Shen Jindong has been with the company since 2012 and has led significant growth, enhancing the brand's market share domestically and promoting internationalization [2] - Shen will continue to support the company as a board member and chief strategic officer, leveraging his industry experience and deep understanding of the company [2][4] Financial Performance - In 2024, the company achieved total revenue of 4.004 billion yuan and a net profit attributable to shareholders of 781 million yuan, representing year-on-year growth of 13.24% and a decline of 14.28% respectively, marking the first negative growth in net profit since its listing in 2016 [6] - The decline in net profit is continuing into 2025, with a year-on-year decrease of 8.47% in the first quarter, resulting in a net profit of 331 million yuan [6] - The company's gross margin was 77.01% in the previous year, down by 1.6 percentage points, while selling expenses increased by 22.96% to 1.613 billion yuan, with advertising expenses surging by 108.11% to 196 million yuan [6] Store Expansion - As of the end of 2024, the company had 644 direct-operated stores and 650 franchise stores, an increase of 37 and 2 stores respectively compared to the previous year [6]