呼和浩特机场全员营销首战告捷 激活创收新动能

Core Insights - Hohhot Airport has successfully signed its first full-staff marketing project, marking a significant step in the development of non-aviation business and injecting new vitality into revenue generation [1] Group 1: Policy Implementation - The airport has initiated a full-staff marketing strategy through the "Hohhot Airport Non-Aviation Business Full-Staff Marketing Reward Implementation Plan," emphasizing the concept that "everyone is a revenue-generating entity" [2] - This policy has generated strong internal response, motivating employees to engage actively in marketing efforts [2] Group 2: Resource Integration - The new policy has restructured collaboration among various departments, allowing employees to pool their resources, market information, and connections [3] - Previously isolated data sources are now integrated, facilitating the identification of potential cooperation opportunities [3] Group 3: Negotiation and Collaboration - Employees have begun negotiations with external partners, showcasing their professional skills and expertise [4] - The Security and Guard Department has conducted in-depth discussions with logistics companies to understand their branding needs and expectations for airport services [4] Group 4: Contract Signing - After multiple rounds of negotiations, a contract was signed, marking the official establishment of cooperation [5] - This contract not only signifies a legal agreement but also represents a significant achievement in non-aviation revenue growth for the airport [5] Group 5: Employee Incentives - To recognize outstanding employees in the marketing initiative, the airport has implemented a reward system, providing substantial financial incentives [6] - This initiative has fostered a competitive atmosphere among employees, encouraging greater participation in marketing activities [6] - The success of this approach illustrates the transformation of employees from mere executors to entrepreneurial contributors, unlocking significant growth potential for the organization [6]