三只松鼠×贵州刺梨：维C之王撬动亿元产业

Core Viewpoint - The collaboration between Three Squirrels and Guizhou's "Citrus King" (刺梨) aims to leverage the unique agricultural resources of Guizhou to create innovative beverage products, driving industry upgrades and enhancing local economic development [2][4][8]. Group 1: Product Launch and Innovation - Five innovative drinks featuring "Citrus King" as the core ingredient were launched, showcasing the flavors of Guizhou and integrating local agricultural products with a leading brand [3][4]. - The new products include electrolyte drinks and goji berry citrus juice, utilizing fresh Anshun citrus and cold-pressing technology to preserve high vitamin C content of 2585 mg per 100 grams [9][10]. Group 2: Economic Impact and Market Reach - The collaboration is expected to generate over 100 million yuan in additional marketing revenue for the citrus industry, with products already distributed through over 1,000 channels and 400 supermarkets and online platforms [11][12]. - The partnership aims to enhance the income of local farmers, with an average annual increase of over 3,000 yuan per household through standardized planting and order agriculture models [25][26]. Group 3: Brand Strategy and Agricultural Development - The collaboration represents a strategic move to elevate the "Guizhou" agricultural brand, with 186 regional public brands and 439 enterprises receiving geographical indication certification [28][30]. - The initiative includes a long-term procurement mechanism to support the branding and development of the citrus industry, enhancing packaging design and channel promotion [30][32]. Group 4: Cultural Integration and Community Engagement - The product launch was integrated with local cultural events, such as the "Village Super" football matches, promoting a blend of sports and nutrition, aligning with the "Healthy China 2030" initiative [35][37]. - The event highlighted the importance of community engagement in rural revitalization, showcasing the synergy between local culture and agricultural innovation [36][40].