Bei Jing Shang Bao·2025-05-19 09:23Core Insights - The article highlights the evolution of Dongfang Yuhong from a regional waterproof materials company to a global benchmark in the construction materials industry over 30 years, emphasizing its resilience and strategic focus on long-term growth [1][3][10] Group 1: Business Strategy - Dongfang Yuhong maintains its waterproof business as a strategic anchor while diversifying into multiple business lines, transitioning from a single supplier to a comprehensive construction materials service provider [3][5] - In 2024, the company shifted its sales model from high-risk direct sales to a retail and engineering channel model, achieving a combined revenue of 235.62 billion yuan, accounting for 83.98% of total revenue, with a year-on-year growth of 8.10% [3][5] - The company has invested significantly in R&D to enhance product performance in the waterproof sector, establishing itself as a technical benchmark in the industry [3][5] Group 2: Service Ecosystem - Dongfang Yuhong has transformed its business model from product-centric to service-oriented, launching the "Yuhong Service" brand in 2025 to cover the entire lifecycle of housing services [6][9] - The service platform integrates offline resources like physical stores and repair stations with online channels, allowing for efficient service delivery and customer engagement [7][9] - The company emphasizes high-quality service standards and rapid response mechanisms to enhance customer satisfaction and loyalty [9] Group 3: Global Expansion - Dongfang Yuhong is actively pursuing an "overseas priority" strategy, with overseas business revenue reaching 8.79 billion yuan in 2024, a year-on-year increase of 24.73% [10][12] - The company has established production bases in Malaysia and is expanding its presence in various countries, including the U.S., Canada, and several Southeast Asian nations, to support local operations [12][13] - The global strategy focuses on "localized operations + technological empowerment," showcasing China's manufacturing capabilities on the international stage [13]