Core Viewpoint - The new tea beverage industry is entering a "health upgrade era," with companies focusing on product innovation and nutritional enhancement to meet evolving consumer demands for healthier options [2][5]. Group 1: Product Innovation - Hu Shang A Yi is launching five new upgraded "Super Fruit and Vegetable Tea Series" products, each containing over 5g of dietary fiber, which can fulfill 20%-35% of the daily dietary fiber requirement for adults [3][4]. - The new products include combinations of various fruits and vegetables, such as kale, dragon fruit, and tomatoes, aimed at providing a convenient way for consumers to incorporate health into their daily lives [3][4]. Group 2: Consumer Health Trends - There is a growing consumer demand for healthier beverage options, with a significant focus on dietary fiber intake, as the average daily fiber consumption for the 18-35 age group in China is only 11.8g, well below the recommended 25-30g [3][5]. - The health consciousness among consumers is shifting the focus from taste alone to the health benefits of ingredients, with 63.0% of consumers prioritizing flavor and 35.3% considering the healthiness of ingredients when choosing ready-to-drink tea [6][7]. Group 3: Industry Standards and Recommendations - The "White Paper" provides guidelines for the tea beverage industry to enhance dietary fiber and other nutritional components while reducing sugars and unhealthy fats, aiming to address product homogeneity and optimize supply chains [6][7]. - Hu Shang A Yi's CEO emphasizes the commitment to improving product innovation and building a high-quality supply chain to support the health upgrade trend in the tea beverage industry [7].
沪上阿姨升级果蔬茶增加膳食纤维，新茶饮迈入健康消费新时代