黄子韬卫生巾品牌一晚卖出4000万元，明星效应背后的流量能否持久

Company Overview - The brand "Duo Wei" launched by celebrity Huang Zitao achieved significant sales success during its live broadcast debut, with a gross merchandise value (GMV) exceeding 400 million yuan and over 800,000 orders placed [3] - Duo Wei's product offerings include a combination pack of 62 pieces, priced at 49.8 yuan, positioning it in the mid-range price segment compared to competitors [3] - The company behind Duo Wei, Zhejiang Duo Wei Care Products Co., Ltd., was established in June 2021 and has a registered capital of 10 million yuan [4] Market Context - The domestic sanitary napkin market is becoming increasingly competitive, with major players like Hengan International reporting challenges due to aggressive pricing strategies from both domestic and international brands [6] - The total investment in the Duo Wei brand has reached 275 million yuan, and the brand currently operates three production lines [6] - Quality and safety are critical in the sanitary napkin sector, and any quality issues can lead to significant risks for brands [6] Celebrity Influence - Huang Zitao's collaboration with Yao Wang Technology in 2021 facilitated the live-streaming sales channel for Duo Wei [5] - The trend of celebrities launching their own brands has been observed in various sectors, but the sustainability of such brands depends on product quality and market acceptance beyond their fan base [5]