Group 1 - The core viewpoint of the articles highlights the rise of domestic beauty brands in China, which are now taking on the role of buyers and engaging in reverse acquisitions to expand their market presence [1][4]. - Proya plans to fill gaps in its product lines, such as baby care, perfumes, and men's skincare, through overseas acquisitions, with specific brands yet to be disclosed [2][3]. - Proya has established itself as a leading domestic beauty company, achieving a revenue of 10.778 billion yuan in the previous year, marking a 21.04% year-on-year growth, and a net profit of 1.552 billion yuan, up 30% [2]. Group 2 - Analysts suggest that domestic beauty companies need a diversified brand matrix to scale effectively, with mergers and acquisitions being a preferred strategy for sustained growth [3]. - Historical context shows that many successful domestic brands were previously acquired by foreign companies, indicating a shift in the current trend where local firms are now acquiring international brands [3][4]. - The trend of local companies acquiring high-end or niche brands reflects a strategy to enhance their product offerings, as seen with Perfect Diary's acquisitions of Galénic and Eve Lom [4].
国货崛起,珀莱雅准备出海反向收购