同比增长17.92% 1—3月自主研发游戏海外市场实际销售额超48亿美元

Core Insights - The report by Gamma Data indicates that China's self-developed games achieved actual sales revenue of $4.805 billion in overseas markets from January to March 2025, marking a year-on-year growth of 17.92% [2] - The growth is attributed to increased revenue from most products, with notable titles like "Last War: Survival Game" and "Whiteout Survival" contributing significantly, along with new releases such as "I9: 인페르노 나인" [2] - The overseas gaming market shows strong growth potential, prompting many gaming companies to expand internationally [2] Industry Trends - Major gaming companies are actively recruiting and forming teams to enhance their overseas business, with successful titles like "Super Sus" and "One Punch Man: The Strongest Man" gaining traction in international markets [3] - The top three game genres in the overseas mobile gaming market for 2024 are strategy, puzzle, and gambling, with Chinese companies focusing on gameplay integration and innovative themes to penetrate these markets [3] Policy Support - The Chinese government has been supporting the gaming industry as a key area for cultural export through policy support, tax incentives, and platform development [2] - The State Council's approval of the "Comprehensive Pilot Work Plan for Expanding Service Industry Opening" includes game export businesses, emphasizing a full-chain approach from IP development to overseas operations [2] Cultural Impact - The expansion of Chinese games overseas not only brings economic benefits but also promotes cultural dissemination, allowing traditional culture to be innovatively shared through digital technology [3] - Experts suggest that understanding foreign markets, respecting local customs, and starting with small-scale expansions are crucial for successful international ventures [3]