赛道约拍＆私兔服务，马拉松催生新赛事经济

Core Insights - The marathon event economy is experiencing significant growth, attracting attention from various sectors and generating substantial economic benefits for local areas [1][2][8] Group 1: Marathon Event Impact - The "2025 Wuxi Marathon" attracted 429,000 registrations and 35,000 participants, with related social media content reaching over 2.3 billion views on Douyin and 2.7 billion on Weibo [7] - The event generated an estimated economic benefit of 505 million yuan for Wuxi, with major contributions from dining (143.7 million yuan), accommodation (301.3 million yuan), and transportation (21.1 million yuan) [8] - The overall exposure of the marathon-related topics exceeded 1 billion across various platforms, indicating a strong interest from external audiences [7] Group 2: Emerging Business Opportunities - The rise of marathon events has led to the emergence of niche services such as "marathon photography" and "private pacers" (referred to as "private rabbits") [9][15] - Marathon photography services have gained popularity, with prices for hiring photographers ranging from 699 yuan for a session to 1,500-2,000 yuan per event during peak seasons [13][14] - Private pacers can earn up to 40,000 yuan per month during peak marathon seasons, with service fees varying based on the runner's performance goals [17][18]