雷军的坎，还没过去

Core Viewpoint - Xiaomi is facing a significant trust crisis in its automotive division, stemming from safety concerns and quality issues related to its SU7 model, which has led to public criticism and calls for accountability from the company [1][4][5]. Group 1: Safety and Quality Issues - The SU7 model has been involved in incidents such as self-ignition after a collision, raising safety concerns among consumers [1]. - There are allegations of exaggerated claims regarding the NOA intelligent driving system and performance specifications, with the SU7 Ultra's horsepower being limited from 1548 to 900 [1][4]. - Customers have reported issues with the SU7's design, including problems with the headlight frame and fender, contributing to a broader perception of quality control failures [1][19]. Group 2: Consumer Reactions and Legal Challenges - Many customers are demanding refunds and compensation due to perceived false advertising, particularly regarding the SU7 Ultra's carbon fiber hood, which was marketed with misleading claims about its design [7][8]. - A group of dissatisfied customers has formed a legal action group, seeking to sue Xiaomi for false advertising and demanding refunds [8][11]. - Xiaomi's response to customer complaints has been criticized as inadequate, with some customers feeling that the company's attitude is dismissive [11][15]. Group 3: Company Response and Future Outlook - Xiaomi's CEO, Lei Jun, acknowledged the company's responsibility and the need for higher standards following the recent crisis [4]. - A strategic product launch event is scheduled for May 22, where Xiaomi plans to unveil new products, including its first SUV, the YU7, amidst ongoing scrutiny [1][23]. - Recent sales data indicates a decline in Xiaomi's automotive sales, with weekly sales dropping from 7000 to 5200 units over a few weeks, reflecting the impact of the current crisis on consumer confidence [24].