直击贵州茅台股东大会：以更韧性生态系统穿越调整周期

Core Insights - The annual shareholder meeting of Guizhou Moutai attracted over 1,400 attendees, highlighting strong investor engagement and interest in the company's traditional values and future strategies [1][3] - Guizhou Moutai achieved total revenue of 174.14 billion yuan in 2024, a year-on-year increase of 15.66%, and net profit of 86.23 billion yuan, also up 15.38%, marking three consecutive years of over 15% growth in both metrics [2] - The company aims for a revenue growth target of approximately 9% for 2025, focusing on channel development and internationalization to navigate the current industry downturn [2][5] Company Strategy - Guizhou Moutai is implementing a "4+6" channel strategy to enhance its market presence, which includes both self-operated and social distribution channels, aiming for a collaborative ecosystem [2] - The company is transitioning from merely selling liquor to promoting a lifestyle brand, emphasizing the importance of consumer experiences and high-quality living [4][6] - International sales reached 5.19 billion yuan in 2024, with a significant growth rate of 19.27%, indicating successful global expansion efforts [4] Market Adaptation - The company recognizes the current market challenges characterized by overlapping macroeconomic, industry, and company-specific cycles, and is focused on effective execution of short-term, mid-term, and long-term strategies [5][6] - Short-term strategies include maintaining market stability through effective marketing, while mid-term strategies focus on internationalization and brand youthfulness [5] - Long-term strategies aim to build a resilient ecosystem that balances the interests of all stakeholders, ensuring sustainable growth and value creation [6][7]