北方大陆正昇康遭通报 此前多次涉传被罚

Core Viewpoint - The "Beifang Dalu Zhengshengkang" platform is under investigation for suspected criminal activities related to pyramid schemes, with previous warnings issued regarding its business model [1][2][3]. Group 1: Company Overview - "Beifang Dalu Zhengshengkang" is operated by Zhengshengkang (Jilin) E-commerce Co., Ltd., which was penalized for pyramid selling in 2023 [1][3]. - The company was established in 2022 with a registered capital of 10 million yuan, and its former shareholder, Beijing Beifang Dalu Biotechnology Co., Ltd., exited in May 2024 [4]. Group 2: Business Model - The platform's business model involves recruiting members through high-interest rebates and various rewards for investments, including a 3% discount, 30% consumption commission, and 20% profit-sharing [2][3]. - The model has been flagged for requiring participants to pay fees or purchase products to qualify for recruitment, which violates the Anti-Pyramid Selling Regulations [3]. Group 3: Industry Context - The direct selling industry is facing challenges due to the rise of e-commerce and changing consumer preferences, leading to declining performance for some companies [5]. - North Dalu has expanded its operations internationally, particularly in Africa, where it has established a presence in over 20 countries [5][6].