空调库存传闻达到5000万，国内增长低微而猛跌价，出口成甘霖

Core Insights - The domestic air conditioning market is struggling despite claims of increased sales from some companies, while the export market shows positive growth, providing hope for air conditioning manufacturers [1] - The average price of air conditioners in the domestic e-commerce market has decreased by 1.9% year-on-year, with some prices dropping over 10%, leading to a price war among brands [3] - The price war has not significantly boosted sales, with domestic air conditioning sales only growing by 2.8% in the first quarter, indicating that consumers are not swayed by lower prices [5] Market Dynamics - The intense price competition has resulted in a significant inventory buildup, with domestic air conditioning inventory reportedly reaching 50 million units, posing a serious challenge for manufacturers [5] - Major traditional air conditioning companies like Midea, Gree, and Haier have not been adversely affected by the price war, showing substantial profit growth in the first quarter [5] - These traditional companies are benefiting from strong export performance, with air conditioning exports growing by over 20%, providing them with a buffer against domestic market challenges [5] Industry Concerns - The current lack of heat in the domestic market is exacerbating the inventory issue, as the industry heavily relies on seasonal demand [6] - There are concerns regarding product quality, as some companies are reportedly cutting costs by using inferior materials, which could lead to higher energy consumption and reduced durability of air conditioners [8]