【牢记嘱托 展现新风采】解码“数字引擎”！独山县以“电商直播+黔货”解锁县域经济发展新活力

Core Viewpoint - The article highlights the successful integration of e-commerce and local agriculture in Dushan County, showcasing how the "e-commerce +" model has enabled local agricultural products to reach a broader market through live streaming and online sales [1][6]. E-commerce Development - Dushan County has actively explored the "e-commerce +" development model, combining e-commerce live streaming with local agricultural products to enhance online and offline sales connections [1]. - The rise of e-commerce has led to a significant increase in sales for local agricultural products, with live streaming becoming a new consumption trend since 2021 [5]. Live Streaming Success - Live streaming hosts, such as Lu Fanggui, have successfully promoted local products like Dushan rice, achieving monthly sales exceeding 2 million yuan and selling over 3,000 orders per session, with peak sales surpassing 10,000 orders [3][5]. - The local agricultural products have gained national exposure through live streaming, providing more sales channels for local farmers [6]. Business Growth - Companies like Guizhou Dushan Hong'an Grain and Oil Trade Co., Ltd. have seen their monthly sales increase from 450 tons to over 600 tons due to the support of e-commerce and live streaming [8]. - Guizhou Qianwang Flavor Food Co., Ltd. reported a 20% increase in order volume since starting e-commerce live streaming, with projected annual output value expected to exceed 9 million yuan [13]. Talent Development - The demand for skilled e-commerce professionals is rising, prompting Dushan County to implement training programs covering essential skills such as traffic conversion and account management [12][15]. - The county has established a regular talent cultivation system to transition from merely providing resources to fostering self-sustaining growth in e-commerce capabilities [15]. Future Plans - Dushan County aims to enhance product quality supervision in live streaming, develop e-commerce brands, and secure funding for e-commerce industry development to standardize production and improve product quality [19]. - The county's online retail sales are projected to reach 181 million yuan in 2024, with a year-on-year growth of 8.29%, selling over 1.52 million agricultural products through online platforms [17].