昆明、杭州、西安三城联动 “抱团”探索提振消费新路径

Core Insights - The three cities of Kunming, Hangzhou, and Xi'an have launched a joint initiative to boost consumption, leveraging their respective advantages and resources for shared development [1][6] - Kunming's unique resource endowments and innovative practices have led to a vibrant consumer market with diverse consumption scenarios and business formats [3] Consumption Market Developments - Kunming's Shuncheng Shopping Center has introduced the first LEGO flagship store in Southwest China, attracting young consumers from surrounding provinces [4] - Ski resorts like Jiaozi Mountain and Hot Snow Miracle have become popular destinations for tourists from South Asia and Southeast Asia, enhancing Kunming's appeal as a year-round travel destination [4] - The Dounan Flower Market, Asia's largest fresh-cut flower trading market, recorded a trading volume of 14.176 billion stems and a transaction value of 11.574 billion yuan in 2024, showcasing a unique consumption scene [4] Innovation in Consumption Scenarios - The 46 key villages along Dianchi Lake have developed 137 scenic business formats and 874 consumption formats, attracting over 10 million visitors in 2024 and generating revenue of 540 million yuan [5] - The first phase of the Dianchi Greenway, opened during the 2025 Spring Festival, connects various attractions and aims to position Kunming as a world-class leisure and vacation destination [6] Collaborative Consumption Initiatives - The joint initiative emphasizes nine key areas for collaboration, including policy empowerment, gourmet food, exquisite shopping, classic tourism, and more, forming a comprehensive "1+9" linkage system [6] - Kunming aims to enhance communication and cooperation with Hangzhou and Xi'an to provide consumers with richer and more diverse experiences while supporting businesses and improving trade cooperation [8]