Core Points - The "Shandong You Li" benefit package was launched on May 19, 2025, during the "China Tourism Day," featuring 812 measures and 486 themed activities to enhance tourism in Shandong [2][3] - The initiative aims to create a new consumption ecosystem by offering discounts and promotional activities across various sectors, including travel agencies, hotels, and cultural venues [2][3] - The province is experiencing rapid growth in tourism, with a significant increase in both visitor numbers and tourism revenue, driven by enhanced consumer expectations for quality and experience [3][4] Group 1: Tourism Initiatives - The benefit package includes ticket discounts, promotional packages, and cross-industry collaborations, with over 5 million yuan in payment reduction vouchers available through the "Hui Ju Qi Lu" section on the Cloud Flash Payment App [2] - Shandong's tourism strategy incorporates cultural events and festivals to stimulate public engagement and support for tourism [3] - The province is leveraging its tourism resources to develop new products and experiences, such as concert packages that combine tickets, hotels, and travel routes [3] Group 2: Inbound Tourism Growth - Shandong's inbound tourism market is heating up, with 283,000 inbound visitors in the first quarter, marking an 80.9% year-on-year increase [4] - The province is enhancing its inbound tourism offerings by implementing reward programs and improving service quality to attract international visitors [4] - Cities like Yantai and Weihai are seeing a surge in inbound tourism, with travel agencies planning to include these coastal cities in their itineraries due to their appealing natural landscapes [4]
畅游齐鲁 福利再升级