"旅发局一直深信，'亲身体验，眼见为实'是推广旅游最有效的方式。"香港旅发局主席林建岳致辞表 示，期待一众视频号创作者能够从不同的主题行程中获得灵感，创作出具感染力的内容，让数以百万计 的粉丝，甚至全国、全球的观众，更深入、更立体地认识香港、爱上香港，激发他们的兴趣，亲身来港 走走看看。 腾讯微信战略研究院院长周博云说，借助数字化工具助力城市文旅体验升级，是腾讯"以用户为中心"的 重要场景之一。她提到，每个人心中都有一个自己的香港，期待大家在微信与旅发局联合发起的视频号 活动中展示自己眼中的香港，也期待有更多人来到香港、喜欢香港，奔赴这场盛夏派对。 新华财经香港8月1日电（记者林迎楠）香港旅游发展局与腾讯微信日前联手举办"港·万象"城市名片计 划暨微信视频号创造营·湾区专场活动，旨在挖掘香港旅游新体验、深化湾区文化融合。 活动现场汇聚上百位视频号创作者、演艺名人及文旅界专家，共同挖掘香港多元文化基因，推动香港文 旅体验升级与城市IP破圈传播。 近年来，香港旅发局借力社交媒体与数字工具，积极推广香港多元文化及丰富旅游资源，将在地文化转 化为鲜活的城市名片。据悉，香港旅发局和微信7月31日在视频号发起"港万象解锁 ...

Group 1 - The agreement between the governments of China and Malaysia to mutually exempt visa requirements for ordinary passport holders is now in effect, significantly reducing travel costs and expected to boost bilateral tourism by millions of visitors annually [1] - WeChat Pay has seen a substantial increase in transaction volume and number of transactions in Malaysia, covering 2.6 million local merchants, enhancing the convenience for Chinese tourists [1] - A promotional campaign from July 15 to September 15 allows WeChat Pay users to collect Malaysian-themed commemorative coins and earn vouchers, further integrating digital ecosystems between the two countries [1] Group 2 - Malaysian tourists in China benefit from the digital convenience of WeChat Pay, which supports transactions in various locations, making their experience seamless and familiar [2] - The digital ecosystem of WeChat is facilitating deeper exploration for Malaysian visitors in China, with features like translation and cashless payments enhancing their travel experience [2] - The implementation of the visa exemption policy is creating new opportunities for cross-border travel, making the experience feel like being at home for both Chinese and Malaysian tourists [2]

Core Viewpoint - Yunnan Province is becoming a popular summer retreat due to its unique climate and cultural charm, with a focus on risk management and insurance services for the tourism industry [1][2]. Group 1: Insurance Products and Coverage - The company has provided comprehensive insurance coverage for 252 public buildings and businesses in Lijiang Ancient Town, including basic property insurance, comprehensive insurance, and all-risk insurance, addressing risks such as fire, explosion, and natural disasters [2]. - A new insurance product called "Lijiang Homestay Insurance" has been launched, combining property, accident, and liability coverage tailored to the characteristics of Lijiang's homestays [2]. - From March 2024 to March 2025, the company has underwritten 297 property insurance policies, providing risk coverage of nearly 1.8 billion yuan [2]. Group 2: Risk Management and Safety Services - The company has introduced group accident insurance and "Enterprise Welfare Insurance" products to protect tourists and workers from medical and disability expenses due to accidents [2]. - A customized "Comprehensive Insurance for Small and Micro Businesses" has been developed for over 130 merchants, offering risk coverage of 149 million yuan [2]. - The company has integrated various insurance products into the smart management system of Lijiang Ancient Town, enhancing risk monitoring and response mechanisms [3]. Group 3: Claims Processing and Efficiency - The company has established a claims center with dedicated claims personnel to ensure rapid claims processing and coordination for personal and property damage [3]. - In 2024, the company signed over 1,300 liability insurance policies for scenic spots, providing risk coverage exceeding 8 billion yuan [3]. - The insurance services team has become a visible presence in Lijiang Ancient Town, contributing to the efficient handling of claims and accident management [3].

Core Viewpoint - Shangluo has been recognized for its favorable climate and rich ecological resources, making it an attractive destination for summer tourism, with an average temperature of 22°C and a forest coverage rate of 70% [1][2]. Tourism Development - Shangluo has been included in the "Longqin Mountain Water · Ancient Road West Wind" tourism route, highlighting its natural advantages [2]. - The city has launched over 90 cultural and tourism activities this summer, including various themes such as educational tourism, family vacations, and cultural exhibitions [2]. - The Dihua Ancient Town in Danfeng County has developed a scenic area based on its ecological resources, featuring a large lotus pond and promoting rural tourism products to boost local income [2][3]. Cultural Events - The Lunan Music Town has been actively hosting music events, enhancing cultural engagement and community participation [3][4]. - The city is focusing on integrating ecological and cultural resources to create unique tourism experiences, including the Qinling Ecological Cultural Tourism Festival and seasonal marketing campaigns [5].

Core Viewpoint - The event celebrating the 28th anniversary of Hong Kong's return to China highlights the integration of local tourism and culinary culture, showcasing Hong Kong's unique cultural charm and its status as a global culinary hub [1][4][19]. Group 1: Event Overview - The event took place on July 17, 2025, at the Tsim Sha Tsui Community Centre, supported by various government departments and attended by officials, tourism, and culinary elites [1][3]. - The opening ceremony featured traditional performances, including a lion dance, and speeches from key officials, enhancing the festive atmosphere [4][14]. Group 2: Government Support and Initiatives - The Secretary for Culture, Sports and Tourism, Ms. Rosanna Law, emphasized Hong Kong's unique advantages and cultural heritage, promoting various food festivals to enhance the city's reputation as a culinary capital [6][19]. - Legislative Council member Mr. Yiu Pak-leung highlighted the government's Sustainable Development Blueprint, which aims to improve food quality and enhance tourism appeal through measures like deep-sea aquaculture and interactive agricultural experiences [8][19]. Group 3: Economic Impact of Tourism - The President of the Hong Kong People’s Cuisine Promotion Association, Mr. Kwok Ming Cheung, noted that tourism has become one of Hong Kong's four economic pillars, creating numerous jobs and driving growth in related sectors [10][19]. - Post-pandemic, the consumption patterns of visitors have shifted from shopping to experiential activities, prompting initiatives to attract tourists through authentic culinary experiences [10][19]. Group 4: Culinary Heritage and Innovation - The event showcased the essence of Hong Kong's culinary culture, which blends Eastern and Western influences, with a focus on high-quality local ingredients [11][19]. - The association aims to revitalize Hong Kong's food industry and tourism by promoting local specialties and innovative culinary practices [11][19]. Group 5: Future Prospects - The Hong Kong tourism and culinary sectors are expected to benefit from ongoing government support and infrastructure improvements, enhancing competitiveness and attracting both domestic and international tourists [19][20]. - The collaboration between Hong Kong and mainland cities is strengthening, leading to resource sharing and improved overall standards in the Greater Bay Area's tourism and culinary industries [19].

Core Insights - The article highlights the vibrant summer tourism market in Ningde, with over 36.3 million tourists and total spending exceeding 37.4 billion yuan in the first half of the year, marking a year-on-year increase of 16.9% and 15.1% respectively [1][2]. Group 1: Summer Activities - Ningde will host over 100 cultural and tourism activities from July to August, promoting a "Cool Summer" theme to attract visitors [2]. - Activities include the third Gu Tian oil tea picking event, water sports, and music camping events, aimed at creating a memorable summer experience [2][4]. Group 2: Promotional Measures - The Ningde Cultural and Tourism Bureau has introduced various discounts and free entry measures at quality scenic spots to stimulate tourism [2]. - A set of six measures to promote cultural and tourism consumption was implemented in May, including team rewards and the distribution of consumption vouchers, effective until 2028 [2][4]. Group 3: Scenic Attractions - Ningde is characterized by its diverse natural landscapes, including mountains, seas, and unique cultural sites, making it a prime destination for eco-tourism [4][5]. - The region boasts several notable attractions such as the "Fairyland on the Sea" Tai Mu Mountain and the "World's Largest She Ethnic Group Settlement" [4].

Core Viewpoint - The China Railway Jinan Bureau has launched four themed tourist multi-ride tickets to meet diverse travel needs during the summer, providing a convenient and cost-effective travel experience for passengers [2]. Group 1: Product Offerings - The newly introduced tourist multi-ride tickets consist of four popular summer travel routes, including: - "Jinan + Qingdao + Yantai" ticket, which includes one second-class ticket for each segment: Jinan to Qingdao, Qingdao to Yantai, and Yantai back to Jinan [2]. - "Jinan + Qufu + Tai'an" ticket, which includes one second-class ticket for each segment: Jinan to Qufu, Qufu to Tai'an, and Tai'an back to Jinan [2]. - "Jinan + Zibo + Weifang + Qingdao" ticket, which includes one second-class ticket for each segment: Jinan to Zibo, Zibo to Weifang, and Weifang to Qingdao [2]. - "Qingdao + Weihai + Yantai" ticket, which includes one second-class ticket for each segment: Qingdao to Weihai, Weihai to Yantai, and Yantai back to Qingdao [2]. Group 2: Advantages of Tourist Multi-Ride Tickets - Compared to regular train tickets, the tourist multi-ride tickets offer three main advantages: - Simplified purchasing process: Passengers can buy one ticket that covers multiple segments, eliminating the need for multiple purchases [3]. - Cost savings: The ticket prices are offered at a 10% discount based on the standard prices for the corresponding high-speed train routes [3]. - Flexible usage: Passengers can arrange their travel times within the validity period according to their plans [3]. Group 3: Purchase and Validity Information - Tickets can be purchased through the China Railway 12306 website and mobile app. After purchase, the ticket must be activated within 30 days, and if not used, it will automatically expire with a full refund [3]. - Once activated, the ticket is valid for 9 days, during which all segments must be completed. Unused tickets can be fully refunded, but once activated, the fare is non-refundable [3].

Core Viewpoint - The article highlights the increasing popularity of natural cooling experiences in Ding'an County, particularly through cold springs, creative iced coffee offerings, and water sports, attracting tourists during the summer season [1][2][3]. Group 1: Cold Springs - The cold spring at Jiuwentang maintains a constant temperature of 23 degrees Celsius, providing a refreshing escape for visitors [1]. - Tourists enjoy a unique experience with wild fish swimming around their feet, enhancing the relaxation of the cold spring visit [1]. Group 2: Iced Coffee Offerings - Various coffee shops in the area offer innovative iced coffee drinks, such as lychee iced coffee and a multi-flavor iced coffee that combines local ingredients [2]. - The diversity of coffee styles and flavors allows visitors to find a unique taste that suits their preferences [3]. Group 3: Water Sports - The South Li Lake Happy Bay features water activities that provide dynamic cooling experiences, including bubble pools and water slides [3]. - Children and families can engage in various fun activities, such as catching fish and navigating inflatable obstacle courses, enhancing the summer enjoyment [3].

Core Viewpoint - The China Railway Jinan Bureau Group Co., Ltd. has launched four themed tourism ticket products to meet diverse travel needs during the summer, providing a convenient and cost-effective travel experience for passengers [1] Group 1: Ticket Products - The "Jinan + Qufu + Tai'an" tourism ticket includes one second-class seat ticket for each segment: Jinan (Jinan East/Jinan West) to Qufu East, Qufu East to Tai'an, and Tai'an to Jinan (Jinan East/Jinan West) [3] - The "Jinan + Qingdao + Yantai" tourism ticket includes one second-class seat ticket for each segment: Jinan (Jinan East/Jinan West) to Qingdao (Qingdao North), Qingdao (Qingdao North) to Yantai (Yantai South), and Yantai (Yantai South) to Jinan (Jinan East/Jinan West) [4] - The "Jinan + Zibo + Weifang + Qingdao" tourism ticket includes one second-class seat ticket for each segment: Jinan (Jinan East/Jinan West) to Zibo (Zibo North), Zibo (Zibo North) to Weifang (Weifang North), and Weifang (Weifang North) to Qingdao (Qingdao North) [6] - The "Qingdao + Weihai + Yantai" tourism ticket includes one second-class seat ticket for each segment: Qingdao (Qingdao North) to Weihai (Weihai North), Weihai (Weihai North) to Yantai (Yantai South), and Yantai (Yantai South) to Qingdao (Qingdao North) [8] Group 2: Advantages of Tourism Tickets - The tourism ticket offers significant advantages over regular train tickets, including simplified purchasing, as it allows for "one ticket for multiple journeys," eliminating the need for multiple purchases [10] - The pricing is more favorable, with a 10% discount applied to the ticket price based on the corresponding high-speed train fare [10] - The tickets provide flexibility, allowing travelers to arrange their travel times within the validity period according to their plans [10] Group 3: Ticket Usage and Conditions - After purchasing, travelers can use two convenient methods to board: seat reservation through the 12306 website or ticket machines, or direct entry with valid ID if there are available seats [13] - Travelers must adhere to the "30+9" rule, where the ticket must be activated within 30 days and all journeys must be completed within 9 days of activation [14] - The tourism ticket is non-transferable and can only be used by the purchaser, with the option for "Railway Smooth Travel" members to earn travel points [14]

Group 1: Core Activities and Offerings - Beijing's cultural and tourism bureau has launched the "Jingcai Summer" series of activities, featuring over 150 summer-themed events, 6,200 premium performances, and 3,800 cultural experience activities [1] - The "Graduation Season in Beijing" initiative includes 10 recommended activities for graduates, with various scenic spots offering free admission and special discounts for high school and college graduates [3] - A total of 10 thematic study tours will be introduced, focusing on red history, traditional arts, and natural exploration, aimed at both domestic and international students [4] Group 2: Performance and Entertainment - The summer performance market will feature 45 youth-oriented shows, 12 art summer camps, and various international performances, including classic plays and children's theater [5] - Notable performances include the comedy "Twelfth Night" and the drama "The Seagull," along with international productions such as Russian plays and Italian musicals [5] Group 3: Tourism and Leisure Activities - The "Summer Rural Tourism Plan" includes seven rural tourism routes, promoting natural exploration and water activities, with free tickets and discounts offered at various scenic spots [6] - Nighttime activities such as night markets, outdoor movies, and music festivals are being organized across different districts to enhance summer leisure experiences [7][8] Group 4: Visitor Experience and Services - The city is focusing on improving visitor experiences by extending opening hours at certain attractions and implementing convenient entry measures for tourists [8] - The "Fly Summer" theme at the Capital Airport includes promotional activities offering discounts on duty-free, dining, and retail [8] Group 5: Safety and Engagement - Tourists are advised to take precautions against heat and ensure safety while traveling, with a call for adherence to public order and tourism etiquette [9] - The tourism bureau encourages visitors to share their experiences on social media platforms, promoting engagement with the "JingcaiSummer" and "BeijingStyle" hashtags [9]