Ge Long Hui·2025-05-20 01:20Group 1 - The Paris Olympics is the first Olympic Games after the pandemic, with an open physical space that enhances the sense of participation for athletes and spectators [2] - The event has attracted 79 sponsors, with expected sponsorship revenue of $1.3 billion, surpassing the Tokyo Olympics in terms of sponsor numbers [2] - The sponsors are categorized into four tiers: global partners, premium partners, official partners, and official suppliers, with 15 global partners including two Chinese companies [6] Group 2 - Major Chinese brands are actively marketing during the Olympics, with significant advertising presence in Paris, such as Yili's ads featuring national table tennis team ambassadors [1][9] - Companies like Alibaba and Mengniu have secured long-term sponsorship deals with the International Olympic Committee, indicating a strategic investment in brand visibility [6] - The marketing costs for companies can be substantial, with global partners needing to pay at least $300 million in entry fees, not including additional marketing expenses [11] Group 3 - The effectiveness of Olympic sponsorship is highlighted by the potential for significant brand awareness increases, with a $20 million investment potentially raising brand recognition by 1% [11] - Companies are leveraging digital tools and offline promotions to maximize their marketing impact during the Olympics [11] - The competitive landscape for sponsorship is evolving, with some companies finding success through innovative marketing strategies even without official sponsorship status [12][15]