以创意为链，以品牌为阅———链阅日品牌营销成长记

Core Insights - The company, Chain Reading Brand Marketing Consultant (Guangzhou) Co., Ltd., emphasizes the importance of brand value beyond the product itself, positioning itself as a creative-driven entity focused on brand value transmission [1][2] - Founded in March 2024, the company aims to assist businesses in brand building and marketing through localized insights and professional perspectives [1][2] Brand Value Focus - Chain Reading adheres to the philosophy of "brand-centric and creativity-driven," focusing on long-term brand value creation rather than short-term marketing tactics [2][6] - The founder, Li Shaozhen, leads the team to connect strategy, creativity, and execution, creating a bridge from brand awareness to loyalty [2][6] Diverse Service Offerings - The company operates in various fields, including brand management, marketing planning, advertising design, and digital content production, integrating cutting-edge technology with humanistic thinking [4] - Emphasizing localized practices, Chain Reading provides customized services to clients in industries such as dining, culture, and technology, blending local cultural essence with international expressions [4] Team Composition and Long-term Strategy - The core team consists of brand strategy experts, seasoned designers, data analysts, and content creators, combining experience with youthful innovation [6] - The company adopts a "long-termism" approach, focusing on sustainable brand lifecycle rather than immediate promotional activities, as demonstrated in their work with a local tea brand [6] Future Outlook - Chain Reading plans to deepen its exploration in digital marketing and cross-industry resource integration, leveraging IoT technology and cultural creativity for smarter brand solutions [8] - The team aims to give back to the vibrant city of Guangzhou through public welfare collaborations and industry exchanges, contributing to local brand development [9]