“带着空箱”到中国买买买成新趋势 “购在中国”蔚然成风

Core Insights - The Chinese tourism market is experiencing significant vitality, highlighted by the upcoming 15th China Tourism Day on May 19, 2025, with the theme "Beautiful Mountains and Rivers, Wonderful Journey" [1] - The integration of technology and culture is enhancing the travel experience, as seen in Hubei's event featuring advanced technologies like drones and AR/VR experiences [4] - There is a growing trend of foreign tourists engaging in traditional cultural activities, such as dragon boat racing in Guangdong and enjoying local cuisine [5][7] Group 1 - The theme for the 15th China Tourism Day emphasizes the allure of Chinese culture and landscapes, attracting more foreign visitors [1] - Hubei's event showcases 12 cutting-edge technologies, including drone inspections and exoskeleton experiences, enhancing the concept of smart tourism [4] - The event also features national intangible cultural heritage projects, allowing tourists to immerse themselves in ancient rituals [4] Group 2 - In Guangdong, foreign tourists are actively participating in dragon boat racing and tasting Lingnan cuisine as the Dragon Boat Festival approaches [5][7] - In Sichuan, the eye-catching naked-eye 3D version of Nezha has captivated both locals and tourists [9] - Data from the China Tourism Research Institute indicates that over 60% of foreign visitors prioritize experiencing Chinese culture during their travels, with a notable increase in tourists exploring second-tier cities like Chengdu and Xi'an [10]