Core Insights - The total value of the top 100 global brands reached $10.7 trillion in 2025, marking a 29% year-on-year increase, the highest in history [1] - Chinese brands have doubled in value over the past 20 years, now accounting for 6% of the total value of the top 100 brands, with a 26% increase from the previous year, ranking second globally in growth rate [1] - European brands have significantly declined, now representing only 7% of the total value, down from 26% in 2006 [1] Industry Trends - The retail sector continued its growth trend from 2022, with an overall brand value increase of 48%, driven by e-commerce and private labels [3] - In contrast, brand value growth in categories like apparel, food and beverage, and personal care has stagnated or declined, although brands like Uniqlo, Coca-Cola, and Dove have outperformed the industry average [3] - The alcoholic beverage sector is facing challenges from younger consumers opting for lower-cost options, while the rise of health-conscious trends is boosting the growth of low or non-alcoholic drinks [3] - The luxury goods sector, one of the few industries to maintain growth since 2020, saw a 2% decline in 2025, partly due to a shift in consumer preference from status-symbol products to lifestyle experience consumption [3]
2025凯度BrandZ最具价值全球品牌100强发布 中国品牌价值快速增长
Zhong Guo Jing Ying Bao·2025-05-20 05:23