从“夏日限定”变身“全年常驻” 甜蜜经济激活更多文旅消费新场景

Core Insights - Guangdong Maoming is known as the "Hometown of Lychee" and has the world's largest contiguous lychee base, producing one out of every five lychees globally [1] - The local government is enhancing the sales network to expand the market for Maoming lychees during the peak harvesting season [1] Sales and Marketing Strategies - Maoming has over 4,000 e-commerce businesses and more than 10,000 micro-businesses, with approximately 40% of early-ripening lychees sold through e-commerce channels, achieving over a 10% increase in average purchase price compared to traditional channels [3] - Innovative sales models include lychee tree subscriptions, prepaid consumption cards, and graded sales based on growth years, with a target to attract younger consumers through customized blind boxes and holiday-themed products by 2025 [3] Processing and Value Chain - The deep processing of lychees has led to year-round availability, with over 30 processed products developed, including freeze-dried lychee, pastries, lychee wine, vinegar, and ice cream, contributing to a complete industry chain with a total output value exceeding 12 billion yuan [5] Cultural Integration and Tourism - The first lychee cultural theme service area in Guangdong Province, located at the Baomao Expressway BQ Bridge service area, integrates Maoming lychee culture with agricultural product exhibitions, intangible cultural heritage experiences, and specialty dining [6][9] - The service area features unique architectural designs symbolizing lychee and aims to promote local agricultural products through live streaming sales and visitor service centers, enhancing the "road economy" to "retention economy" transition [11] Seasonal and Cultural Activities - The service area will host various themed activities based on different seasons, holidays, and cultural characteristics to attract tourists and local residents [14]