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酒店业“屏实力”升级 98吋大屏如何打造差异化体验护城河

Core Viewpoint - The hotel industry is rapidly transforming towards an "experience economy" to meet the diverse consumer demands and enhance customer satisfaction through personalized and intelligent experiences [1][7]. Group 1: Industry Transformation - The traditional accommodation services are no longer sufficient to satisfy consumer expectations for personalized and intelligent experiences [1]. - Hotels are upgrading key scenarios through technological means and immersive experiences, shifting from "functional services" to "value-based experiences" [1]. - The competition in the hotel industry has shifted from hardware facilities to service and experience [7]. Group 2: Technological Integration - Large screen devices, such as the TCL 98-inch TV, are becoming the visual center of hotel spaces, enhancing the technological feel and facilitating intelligent services [1][7]. - TCL's 98-inch TV offers features like 4K ultra HD quality, 10.7 billion color display technology, and 144Hz refresh rate, providing a cinematic experience in hotel lobbies and guest rooms [3][5]. - The TV supports mobile device screen mirroring, allowing guests to enjoy personalized interactive experiences [3]. Group 3: Customer Experience Enhancement - In guest rooms, the TCL TV transforms into a private cinema, offering a wide range of entertainment options and smart home integration through an AI voice assistant [3]. - In entertainment rooms, the TCL TV provides high brightness, wide color gamut, and HDR technology, ensuring optimal picture quality in various lighting conditions [5]. - The TV supports wireless screen sharing and video conferencing, catering to both business travelers and families [5]. Group 4: Comprehensive Support Services - TCL provides full-chain service support for the hotel industry, including product design, installation, and maintenance, enhancing the overall hotel experience [7]. - The company's nationwide after-sales service system offers 24/7 technical support, ensuring timely responses to hotel needs [7]. - TCL's innovative technology and professional services empower the hotel industry to thrive in the experience economy [7].